The Irish Corner Collection
A series of tiny homes nestled in the country.
Branding, Digital Design, Print Design
Project Overview
The Irish Corner Collection is a series of private eco accommodation houses, nestled in the outskirts of the Southern Highlands.
The goal was to convey a sense of country charm and encourage visitors to switch off and unwind. I crafted the visual identity using a hand-crafted wordmark, exploring multiple iterations to ensure The Irish Corner Collection’s warmth and eco-conscious values were cohesively expressed. This approach ensured these qualities were present from the customer’s first interaction, through to the day they check out of the accommodation.
Enticing Guests to Escape to the Country
Collaborating with my team to develop several compelling taglines, I then implemented these across digital channels with engaging social media posts and stories designed to inspire audiences to indulge in a getaway. I designed multiple print advertisements featured in leading holiday magazines, and created a Guide to the Southern Highlands booklet, offering guests a curated introduction to the region upon arrival.
