Business Management Software
Automating complex business processes.
Branding, UI Design, Digital Design, Motion Design
Project Overview
Business Management Software is a modern, extensible application suite with intelligent and user-friendly workflows. My primary goal centred around developing a comprehensive visual identity for the brand, which initially existed solely as a logo and no consistent brand guidelines. The resulting identity was crafted to be innovative and intuitive, reflective of the BMS software itself.
Developing A Strong Digital Presence
The new visual identity was anchored in innovation, and I translated this concept into the interface design of the new BMS website prior to its handover to the development team. To amplify brand visibility and drive lead generation, I also built animated social media graphics, and targeted email marketing campaigns, strategically designed to direct attention to the newly launched website.
Fostering Brand Connection
I sought to humanise the product by introducing imagery of people using the software, rather than focusing purely on the BMS software itself. This was implemented across the targeted rebranding campaign.
